Skip to content
Built to Drive Value - Reframing Real Estates ESG Story Graphic

The perception of ESG has shifted in the United States. Once hailed as a silver bullet for modern-day challenges, the framework is in need of a messaging reboot. For the real estate industry in particular, backlash to ESG poses dire consequences; the built world is responsible for roughly 40% of global GHG emissions, creating an imperative to remove hurdles and act swiftly toward decarbonization. 

Join an esteemed panel featuring leaders from across the real estate sector — including the investment, development, architecture, and finance communities — for a deep dive into the criticisms of ESG. This discussion will explore the sources of its dilution and ambiguity in the market, and provide actionable insights for successfully communicating sustainable goals and initiatives to stakeholders. 

In addition to learning how various organizations are refining communication strategies to better address environmental, societal, and policy-related goals, attendees will gain a better understanding of:

  • The consequences of ESG backlash, and the imperative to act
  • Effective approaches for advancing and communicating climate goals 
  • Navigating intensified economic pressures, shifting policies, and a pivotal presidential election 
  • The growing importance of highlighting resiliency and regenerative practices as part of real estate organizations’ sustainability strategies 

Attendees will glean real-world insights into how the industry’s leading names are delivering authentic, effective, and responsible ESG communications.

Network with industry peers over drinks and snacks before and after the panel discussion.

Event Schedule:

  • Thursday, September 26, 2024 at 5:30 PM.
  • Located in New York's Financial District. The exact location will be shared with confirmed guests.

Meet the Moderator:

  • Marta Schantz, Co-Executive Director at Urban Land Institute Randall Lewis Center for Sustainability in Real Estate

Our Panelists:

About Antenna Group

Antenna Group is the storyteller for organizations innovating and adopting sustainable business solutions and technologies. Our clients are mission-driven and distinguished brands fuelling the Age of Adoption by prioritizing decarbonized, sustainable, healthy, and equitable alternatives to the status quo. We are proud to be the largest integrated marketing and communications agency dedicated to driving sustainability narratives. 

About BREEAM

BREEAM, delivered by BRE (Building Research Establishment), is the world’s first and leading science-based suite of certification standards for the sustainable built environment. Since 1990, BREEAM’s third-party benchmarking and certification standards have helped improve asset performance at every stage — from design through construction, to use and renovation — for all property types. Millions of buildings across the world are registered to work through BREEAM’s holistic approach to achieve ESG, health and wellness, and net zero goals. To date, over 600,000 certificates have been issued to assets in more than 100 countries.

About New Buildings Institute

New Buildings Institute (NBI) is a mission-driven nonprofit organization working to advance scalable and practical approaches that equitably eliminate emissions from the built environment. Our efforts help keep energy costs affordable, cut emissions that are fueling climate change, and deliver on improved health, safety, and resiliency for everyone.